About Simitri
Simitri HR Services is a strategic HR and leadership consulting firm dedicated to a single idea — that high-impact organizations are crafted, not chanced. We partner with leaders to build the capability, culture, and clarity that turn ambition into sustained performance.
One team across leadership, HR, talent and communication.
For over eighteen years, Simitri has worked alongside boards, founders, and HR leaders to strengthen the human core of their organizations. Our work spans leadership development, organizational effectiveness, talent advisory, and brand and communication — delivered not as isolated interventions, but as one connected system.
We bring the rigour of management consulting to the human side of the enterprise: diagnosing what holds performance back, designing interventions that fit the organization’s reality, and staying engaged until change takes root. The result is capability that outlasts the engagement.
Six forces. One system.
Great organizations don’t optimise a single lever — they keep six in balance. Our philosophy, and every engagement, is built around how these forces reinforce one another.
People
The potential that defines what an organization can become.
Leadership
The capacity to align, inspire, and multiply that potential.
Capability
The skills and systems that turn intent into repeatable performance.
Performance
The measurable result when the other forces move together.
Communication
The clarity that keeps purpose and priorities in step.
Culture
The shared behaviours that make strategy stick.
To be India’s most trusted partner in building leadership and organizational capability — the firm boards turn to when growth depends on their people.
To help organizations craft high-impact cultures — developing leaders, strengthening capability, and aligning people strategy with business ambition, with outcomes that are measurable and lasting.
Guided by practitioners, not theorists.
Simitri is led by senior practitioners who have built teams, run functions, and advised leadership across industries. Their combined experience shapes an advisory practice grounded in what actually moves organizations forward.
- Prabhakar Azad Managing Director & Principal Consultant
- Priti Unni Managing Partner
- Vinisha Jayaswal Director & Leadership Transformation Advisor
A pan-India network of senior advisors.
Beyond our core team, Simitri draws on a curated, pan-India network of consultants, executive coaches, facilitators, and domain specialists. This lets us assemble the right expertise for each engagement — and deliver on the ground, wherever our clients operate.
- Senior consultants and coaches vetted for depth, not headcount.
- Domain specialists across HR, leadership, and organizational design.
- On-the-ground delivery across India’s major business hubs.
Organizations we’ve partnered with.
Ready to craft a higher-impact organization?
Start with a conversation about where you are and where you want your people strategy to take you.